Monday 14 May 2012
How did you use media technologies in the construction and research, planning and evaluation stages?
For the construction of our trailer, we used FinalCutPro and SoundtrackPro. The tools on FinalCutPro such as inserting text, cutting clips and changing the pace of certain clips were ones that were neccessary for our production and were used the most. We had little experience on FinalCutPro therefore a lot of practise and trial and error was needed to get the correct effect we wanted. We also needed to cut the original and natural sounds from the trailer. We had several problems with the images working as the message 'media file offline' appeared several times and we had to reupload the images yet once we had worked out why this was happening we were able to stop it. We also used a microphone to record the voiceover and then had to transfer this onto the trailer. SoundtrackPro was used to create the music. We did not do much layering as we didn't want it to sound too heavy and therefore after creating several tracks, decided on one.
Photoshop was used for the poster and magazine front cover. We used a lasoo tool and contrast tools to edit the pictures and give the effect we wanted. We also changed the size of the images, making our main character slightly large than the others to make it clear she was important. Our images within the trailer were also editied to give a more 'old' effect using another editing tool on photoshop.
The majority of our research was carried out through the internet, with youtube being a key source. Firstly, we looked at the conventions of a chick flick and popular films in the genre. This provided us with an idea of exactly what we wanted to do. We then watched several film trailers and each picked parts we liked and thought were effective. We looked at current magazine coveres such as Studio and posters such as St Trinians which we found off the internet to create an analysis of the key conventions. Some of our ideas came from music videos too in which similar styles were used e.g. the photo effects in Olly Murs video.We also carried out our survey through survey monkey and sent this link via email and facebook therefore this was neccessary for our production. We also used Microsoft Outlook to email teachers about using props and certain area's of the school.
Our planning was done through the use of media technologies. A graphics pen was used to create the storyboards and for some of the analysis as this was more convienient and provided a better quality. The layout templates were created on publisher to give some idea of where we wanted things to go, which made it easier to transfer the images and text and create the image intended.
The graphics pen was also used for some of the writing on our ancillary products such as the poster's slogan.
We evaluated our text through the use of peer assessment being recorded. By recording people talk about our text we were able to get clear ideas about what should be changed and what was good. We also used slideshare to create a lot of our evaluation materials to make it interactive and interesting.
BY JORDENE
Photoshop was used for the poster and magazine front cover. We used a lasoo tool and contrast tools to edit the pictures and give the effect we wanted. We also changed the size of the images, making our main character slightly large than the others to make it clear she was important. Our images within the trailer were also editied to give a more 'old' effect using another editing tool on photoshop.
The majority of our research was carried out through the internet, with youtube being a key source. Firstly, we looked at the conventions of a chick flick and popular films in the genre. This provided us with an idea of exactly what we wanted to do. We then watched several film trailers and each picked parts we liked and thought were effective. We looked at current magazine coveres such as Studio and posters such as St Trinians which we found off the internet to create an analysis of the key conventions. Some of our ideas came from music videos too in which similar styles were used e.g. the photo effects in Olly Murs video.We also carried out our survey through survey monkey and sent this link via email and facebook therefore this was neccessary for our production. We also used Microsoft Outlook to email teachers about using props and certain area's of the school.
Our planning was done through the use of media technologies. A graphics pen was used to create the storyboards and for some of the analysis as this was more convienient and provided a better quality. The layout templates were created on publisher to give some idea of where we wanted things to go, which made it easier to transfer the images and text and create the image intended.
The graphics pen was also used for some of the writing on our ancillary products such as the poster's slogan.
We evaluated our text through the use of peer assessment being recorded. By recording people talk about our text we were able to get clear ideas about what should be changed and what was good. We also used slideshare to create a lot of our evaluation materials to make it interactive and interesting.
BY JORDENE
How effective is the combination of your main product and ancillary texts?
Each of our products followed a similar colour scheme and layout, all using similar conventions which therefore made it effective. Our front cover, poster and trailer each used the the same font in the pink/coral colour therefore showing consistency and making it recognisable to the viewers. We used a pink/colour throughout to make sure we kept to the conventions of a chick flick and so the audience had some ideas about the trailer and could guess the genre without seeing more. We ensured this was possible from each of our texts by keeping things conventional and obvious as some of our target audience were relatively young and therefore needed to make sure that they were able to make links between our chick flick and conventions.We wanted each product to be very character based with little text and therefore at the start of our trailer we had each character introduced with their name flash up, this was to create a relationship with the viewer and by doing this we were able to have a large image on the ancillary texts. This was a positive and effective as we know from our research that a large image with direct eye contact is what often attracts people towards something.
BY JORDENE
BY JORDENE
In what ways does your media products use, develop or challenge forms and conventions of real media products?
Our text was similar to St Trinians and Mean Girls in the fact that it was a school based chick flick with a heavily focused female cast however The Formula had an all girl female cast and this has not often been done before. It also focused on the academic side of school instead of rebellion or relationships and therefore this is different. We did this to create a USP and to ensure it appealed to our target audience of 12-18 year olds.
Other conventions of a chick flick include pink/purple text, voiceovers, often a make over scene and a group of females. Our trailer uses these conventions with our text being a pink sketchy text, a female voice over to accompany the images, a make over scene (though not a conventional one, ours has the 'popular' girl becoming a geek) and we use a group of females yet once again this is not conventional as it is a 'geeky' group of females instead of the stereotypically pretty and popular ones.
Our poster was similar to the means girls one in the fact we had a very stereotypically feminine colour scheme of pinks/corals whilst Mean Girls also used pinks. We used a similar positioning to the Mean Girls poster as our main character was faced away from the main group showing the clear divide. We decided to shows our was a chick flick with a comical edge through the facial expressions of the characters which is not often seen on film posters therefore challenging the conventions of a chick flick poster. Whilst Mean Girls slogan is 'watch your back' ours was 'Who's gonna' get it right?' showing that there is some form of competition/disagreement in both yet ours is more academic based which you can tell from the clothing and slogan.
BY JORDENE
Other conventions of a chick flick include pink/purple text, voiceovers, often a make over scene and a group of females. Our trailer uses these conventions with our text being a pink sketchy text, a female voice over to accompany the images, a make over scene (though not a conventional one, ours has the 'popular' girl becoming a geek) and we use a group of females yet once again this is not conventional as it is a 'geeky' group of females instead of the stereotypically pretty and popular ones.
BY JORDENE
Friday 23 March 2012
What have you learned from audience feedback?
From our audience feedback we were able to develop our trailer in many ways and have learnt many things. For our audience feedback we sent a survey on surveymonkey to people within our school who were our target audience age which meant the data we collected was valuable and beneficial to us.
The audience feedback mid production showed us that our range of shots was not varied enough and that without a voice over, it made limited sense therefore for the rest of our production, we put more variation of shots within it and added a voice over. This was mentioned post production when people who study Media evaluated our production work. We learned that young people tended to like our photo clip idea within the trailer more than older people. It might be because it's more of a modern trend to have these days as it is seen in new music videos such as Olly Murs - Dance With Me Tonight and therefore older people might not be accustomed to it. Our audience feedback showed us that we needed to cut certain clips down to create more flow and continuity and that this was necessary for the trailer to look professional and create interest.
We also learned several things from our initial audience feedback about our target audiences interests such as friendship and a makeover being the most common conventions in a chick flick, mean girls being the most popular chick flick and a small cast being better than a large one. Each one of these factors influenced our choices when creating our trailer as we wanted it to appeal to our target audience as much as possible. We learned from our survey that audience feedback is a key factor for success.
BY JORDENE!
The audience feedback mid production showed us that our range of shots was not varied enough and that without a voice over, it made limited sense therefore for the rest of our production, we put more variation of shots within it and added a voice over. This was mentioned post production when people who study Media evaluated our production work. We learned that young people tended to like our photo clip idea within the trailer more than older people. It might be because it's more of a modern trend to have these days as it is seen in new music videos such as Olly Murs - Dance With Me Tonight and therefore older people might not be accustomed to it. Our audience feedback showed us that we needed to cut certain clips down to create more flow and continuity and that this was necessary for the trailer to look professional and create interest.
We also learned several things from our initial audience feedback about our target audiences interests such as friendship and a makeover being the most common conventions in a chick flick, mean girls being the most popular chick flick and a small cast being better than a large one. Each one of these factors influenced our choices when creating our trailer as we wanted it to appeal to our target audience as much as possible. We learned from our survey that audience feedback is a key factor for success.
BY JORDENE!
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