The combination of our main product and ancillary texts work extremely well together as the same colour scheme and fonts have been used constantly throughout. In doing this it allowed for familiarity to ensure and a house style is enabled in which the audience will start to recognise.
The film poster has a clear pinkish colour scheme, featured in the background fonts and the main characters clothing. In the magazine front cover, the colours are very simular, as well as the clothing and chosen pose is the same; as research did show us that these types of texts are often matching. This colour is also seen through out the trailer, starting with the same shade of pink. The flash of the names and then at the end describing parts of the film. This allowed us to achieve the overall girly appearance we wanted, therefor it was proved effective.
The use of clothing has been effective in that it the same outfit was ensured for both Magazine and Film Poster, as the audience will become familiar with the pink shirt and associate it with the film. Simular to Juno's stripy top in Juno (2007). The pink shirt is a tool in how Sam is set apart from the rest of the cast, which is repeated through out the trailer, which connects with the storyline and her questioning friendship with the others. The combination has been overall effective in that we have kept it simple enough for all audiences to associate the collective products with each other.
BY DEMELZA
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