Friday, 23 March 2012

What have you learned from audience feedback?

From our audience feedback we were able to develop our trailer in many ways and have learnt many things. For our audience feedback we sent a survey on surveymonkey to people within our school who were our target audience age which meant the data we collected was valuable and beneficial to us.
The audience feedback mid production showed us that our range of shots was not varied enough and that without a voice over, it made limited sense therefore for the rest of our production, we put more variation of shots within it and added a voice over. This was mentioned post production when people who study Media evaluated our production work. We learned that young people tended to like our photo clip idea within the trailer more than older people. It might be because it's more of a modern trend to have these days as it is seen in new music videos such as Olly Murs - Dance With Me Tonight and therefore older people might not be accustomed to it. Our audience feedback showed us that we needed to cut certain clips down to create more flow and continuity and that this was necessary for the trailer to look professional and create interest.
We also learned several things from our initial audience feedback about our target audiences interests such as friendship and a makeover being the most common conventions in a chick flick, mean girls being the most popular chick flick and a small cast being better than a large one. Each one of these factors influenced our choices when creating our trailer as we wanted it to appeal to our target audience as much as possible. We learned from our survey that audience feedback is a key factor for success.


BY JORDENE!

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