Each of our products followed a similar colour scheme and layout, all using similar conventions which therefore made it effective. Our front cover, poster and trailer each used the the same font in the pink/coral colour therefore showing consistency and making it recognisable to the viewers. We used a pink/colour throughout to make sure we kept to the conventions of a chick flick and so the audience had some ideas about the trailer and could guess the genre without seeing more. We ensured this was possible from each of our texts by keeping things conventional and obvious as some of our target audience were relatively young and therefore needed to make sure that they were able to make links between our chick flick and conventions.We wanted each product to be very character based with little text and therefore at the start of our trailer we had each character introduced with their name flash up, this was to create a relationship with the viewer and by doing this we were able to have a large image on the ancillary texts. This was a positive and effective as we know from our research that a large image with direct eye contact is what often attracts people towards something.
BY JORDENE
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